In case you’re keen on mobile advertising, chances are you’ll be wondering whether it is best to focus your efforts on SMS text messaging, or on pre-recorded automated phone calls. It is a great question – and it has stumped entrepreneurs for quite a while!
So what’s the appropriate alternative for modern marketers? Do today’s customers and clients choose phone calls or SMS messages? In this article, we’ll have a look at the pros and cons of text messaging and phone calls – and assist you figure out which option is right for you! Let’s get started.
The Pros and Cons of SMS Text Messages
SMS textual content messaging is far newer than advertising and marketing with phone calls. SMS messages have solely really been widespread for about two decades, however they are a very powerful advertising tool. Let’s check out the benefits and drawbacks of utilizing SMS marketing now.
ninety nine% open rate – ninety nine% of all textual content messages are opened, and 90% of these are opened within 3 minutes.
Real-time delivery and advertising and marketing messages – Because SMS messages are opened so shortly, they’re great for time-sensitive presents and marketing messages to your opted-in customers.
Highly interactive – It is simple to arrange DialMyCalls to permit two-means SMS textual content messaging, polls, and more through SMS text messages – boosting buyer engagement!
SMS messages are restricted to a hundred and sixty characters – It can be robust to fit your advertising message into such a small space, so emails or voice messages could also be better for some companies.
Users may go away your service if you ship too many messages – Users have to “choose-in” to receiving your SMS messages. For those who spam them with messages, they may depart – reducing your market size.
Not everybody makes use of SMS (companies) – Some individuals still use landlines – particularly at small companies, so you can’t use SMS text messages to contact all your customers.
The Pros and Cons of automated phone message Phone Calls
Now that we have broken down among the professionals and cons of SMS textual content messages, let’s focus on the advantages and disadvantages of utilizing phone calls to broadforged your marketing message.
Simple and economical to get began – It’s easy to get a list of your customer’s phone numbers via choose-in and quickly begin sending your marketing messages.
Can ship pre-recorded messages – With DialMyCalls, you can file a message and ship it to hundreds of individuals at once. You’ll be able to even customize your message based mostly on each particular person list of phone numbers.
You can reach a big audience rapidly – Just about everybody has a phone, so you will be able to shortly attain hundreds of individuals with your pre-recorded calls.
Many individuals screen their phone calls – Most people aren’t going to pick up the phone when they see a call from a number that they do not recognize. This implies that many of your calls might go unanswered. This is very unlucky because…
Most individuals do not check voicemail – Only 18% of people check voicemail messages from numbers they do not know. This means that, in case your phone call goes unanswered, your buyer is unlikely to listen to the pre-recorded message you allow behind.