8 Advantages of Postcards

High Readership

Virtually everyone reads publishcards. Your prospects take in your message as soon as your card reaches their hands. Double-card mailings of subscription affords have overwhelmed much costlier long-copy letter packages.

Economic system

Postcards cost little to supply and mail. A single card includes no folding or inserting expenses, and may be cheaper to mail top quality than at bulk third-class rates. Even once you mail to very few gross sales prospects, first-class put upcards (maximum measurement 4-1/four” x 6″) value less in postage than first-class letters.

Versatility

Double put upcards can generate very high response. The address panel of a publishcard already carries your buyer’s name and address. So—at little or no cost—you may repeat the addressing data on the second card, which turns into a handy preprinted order system that the prospect just drops in the mail.

Easy to print en masse

Even once you decide to print 4-coloration publishcards, it can save you cash by printing them in gang runs on sheets of 19″ x 25″ stock, then trimming them to put upcard size. That way, their manufacturing value can be reduced for 4 different sets of 5,000 cards each.

Simple to schedule mailings

Just inform your printer once you wish to mail which cards to your prospect list. Many astute advertisers mail submitcard sequence at three- or eight-week intervals. That cues prospects to pick up the phone and ring you when they’re ready to do business.

Free list cleaning

To generate timely address corrections at no additional expense, just print “Address Service Correction” beneath the primary-class indicia or stamp on every submitcard’s addressing panel. The Postal Service will return undeliverable cards to you free.

Fast market analysis

Use double postcards. Go straightforward on the number of your questions. And Postkarten kaufen ask respondents to mail the reply card back to you by a deadline date—or to fax it!

Persistence

Depending in your mailing schedule, your publishcard advertising will jog your clients’ recollections about you and your offers—as soon as a month, or even more typically!